|
According to polls, four of every five Americans consider
themselves environmentalists. Now is the time to ask our fellow
citizens to take the next step by demonstrating their support for
environmental protection.
The Club will be reaching out into communities and forging coalitions
as part of a long-range plan to educate the public about the importance
of environmental protection and what is at risk when those protections
are threatened.
The kick-off for this mobilization will be the start of Earth Week,
April 13, when we'll join with our coalition partners and blanket the
nation with more than a million doorhangers in the week leading up to
Earth Day, April 22.
On one side, the red, white and blue doorhangers will bear our campaign
message, ÒProtect America's Environment: For Our Families, For Our
Future." On the other, residents will be alerted to a pressing
conservation issue affecting their region. Included will be a postcard
to send to President Clinton urging him to defend our wilderness and
wildlife, and to continue to speak out in defense of the laws that
protect our health, our families, our environment and our future.
Everyone who participates in Earth Week 1996 should be encouraged,
motivated and equipped to take this message out into their community,
either before or after they gather at a rally, concert or teach-in.
"We need to start talking not only to card-carrying environmentalists
but to our neighbors," said Bruce Hamilton, the Club's national
conservation director. "The aim is to raise public awareness and make
1996 the 'Year of the Environment.'"
The campaign message is one that should become increasingly familiar to
the public between now and the end of summer. It is the umbrella
message of a comprehensive Sierra Club educational campaign -- and one
that the Club will broadcast widely in radio and television ads. We
hope this campaign will help set the tone on the environment for years
to come.
We also hope to build a base of volunteers who care about the
environment, and who will reach out into their communities and educate
their neighbors. These volunteers will be the catalyst for broadening
our support as we enter the critical phase of public education and
awareness needed to make the environment a central issue in 1996 and
beyond.
Up to Top
|
