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The Planet

Centennial Campaign Surpasses Goal

The Planet, July/August 1997, Volume 4, number 6

Exceeding expectation by raising over $101 million, the Sierra Club Centennial Campaign celebrated its successful conclusion this May with a reception and dinner in San Francisco's Westin St. Francis Hotel. Volunteer leaders, staff and trustees gathered to toast the seven-year campaign and honor leaders and contributors, notably campaign co-chairs Allan Brown and Harry Dalton. A joint effort of the Sierra Club and The Sierra Club Foundation, the campaign, launched in 1989 in anticipation of the Club's 100th anniversary in 1992, was the largest fundraising effort ever undertaken by the two organizations. It surpassed its goal by $10 million.

"The Centennial Campaign validated the vision of Foundation leaders that major gifts could expand our abilities to achieve our objectives -- and not require us to diverge from our programs in order to attract large gifts," said Brown. The Centennial Campaign has funded more than two dozen Critical Ecoregions programs and projects ranging from the Atchafalaya River Basin Campaign and the Clearcut Education Project to Inner City Outings and the Environmental Justice Grassroots Organizing Campaign. It also spawned the Club's Global Challenges Initiative, which defined activist efforts toward five overarching conservation goals: achieving world population stabilization, protecting our oceans and atmosphere, preserving biological diversity and wilderness, ending the toxic threat and building an environmentally sustainable economy.

"The environmental movement has far more support from individuals within both political parties than is generally recognized," said Dalton, current president of The Sierra Club Foundation Board of Trustees. "People respond when they understand the need."

While the official campaign has ended, the Club will build on its success through the Office of Major Gifts. "We've only begun to realize the potential for major gift funding," said Lisa Renstrom, chair of the new Major Gifts Committee, a joint effort of the Club Board of Directors and the Foundation Board of Trustees.

For more information: Contact Jim McDaniel, director of Major Gifts at (415) 977-5633;

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