Mercury Ads, November 2011
These advertisements, which will feature prominently in the Washington DC Metro system beginning November 7th highlight the danger to the health of women and children from high levels of mercury.
Coal-fired power plants are one of the largest sources of pollution in our country. Approximately 48 tons of toxic mercury are pumped into our air each year from coal-fired power plants, which are the largest domestic source of federally unrestrained mercury pollution in the United States.
At least 1 in 12, and as many as 1 in 6, American women have enough mercury in their bodies to put a baby at risk. That means that each year more than 300,000 babies are born at risk of mercury poisoning. Mercury is a potent neurotoxin that can damage the brain and the nervous system. Mercury is especially dangerous for pregnant women and young children, as the toxin can cause developmental problems, learning disabilities, and delayed onset of walking and talking.
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